Switzerland is the Most Expensive Place in Europe to See Taylor Swift’s Eras Tours, Because of Course It is


Surprising nobody, Switzerland has once again topped the charts as the “most expensive country” — this time for the cost of Taylor Swift’s Eras Tour tickets in Europe.

The cheapest tickets in the country cost 167.5 Swiss Francs, or $190, according to Swiss newspaper NZZ am Sonntag. That’s nearly four times the cost of seeing Swift in Warsaw, Poland, Bloomberg reported.

Switzerland consistently ranks as one of the most expensive places on Earth, and the Swiss are no stranger to paying the most for, well, everything.

A Big Mac costs $7.26 in Switzerland, the most of any country in the world per the Economist’s Big Mac Index, and 35.4% more than one would cost in the United States. The index was most recently updated in January.

Zurich and Geneva rank third and fourth as the most expensive cities in the world to live in, according to Mercer’s 2023 Cost of Living Index, after Hong Kong and Singapore. 

Mercer calculates the cost of living by aggregating the cost of rent and daily goods — like butter.

The Eras Tour — which will run from March 2023 to August 2024 — is projected to be the first-ever concert to rake in more than $1 billion from tickets, merchandise, and sponsorships, according to a report by the Wall Street Journal.

And despite the steep ticket prices, the tour is still selling out in its Switzerland stops, according to NZZ am Sonntag.

This too should be unsurprising, not just because the median salary in Switzerland is 6,665 Swiss Francs or just over $7,600, but because some Swifties are already spending up to $20,000 for the chance to see her as many times as possible.

To my friends in Singapore who are trying to catch as many of her shows around the globe as possible: be ready to fork out the big bucks. 

Source : Insider